tryoptinmail – a one-off email that includes an option for the recipient to opt-in to receiving further emails from the sender – or no further emails will be sent.
tryoptinmail is a polyonom (and concept) created on 4th September 2024.
Searches on that date indicated that there was no previous public record of the word or combination of letters – or indeed variations on it ↓
Email marketing is based on people volunteering an email address – usually in return for (or as part) of an undertaking to be sent an asset of some description.
Depending on the context it is accepted practice for single or double opt-ins to be used.
It is commonplace practice for subsequent emails to include an “unsubscribe” option.
That is time-consuming and requires email providers’ resources.
“Mark as spam” is a quicker option for many users – with the associated negative effects for the sender.
Enter tryoptinmail…
By offering an undertaking to send only one email, an email marketer (and others wishing to garner an email address) might lower a viewer’s resistance to volunteering an email address.
By offering the recipient the choice to receive further emails the original sender will know there is a level of interest / commitment from that recipient.
This positive “self selection by choice” can potentially save resources and offer efficiency gains for all parties who choose to adopt tryoptinmail.
